What is a keyword mapping document?

What is a keyword mapping document?

A keyword mapping document is usually spreadsheet-based where each row is a specific page on the website and each column is a crucial element for the on-page optimization process.

How do I create a map for keywords?

Here’s what to do:

  1. Step 1: Create a Keyword List. A full product list.
  2. Step 2: Learn What Keywords People Are Actually Searching. Take each keyword and learn the exact phrase(s) people are using to find it.
  3. Step 3: Expand Your Keyword List Based Off Your Research.
  4. Step 4: Group Related Keywords.
  5. Step 5: Create a Keyword Map.

How do you keyword a URL map?

Here’s how I do keyword mapping

  1. Make a list of possible keywords, using a keyword tool.
  2. List all current pages within the website.
  3. Find out the monthly search volume and ranking difficulty using a keyword research tool.
  4. Assign a keyword to each page of the website.

Is the process of assigning keywords to specific pages on your website?

Keyword mapping is the process of assigning a Target Keyword to each of the Target Pages on a website. In some cases, there may be more than one Target Keyword assigned for one page, but in most cases, there should be one assigned Target Keyword to each Target Page.

How do I check my keyword mapping?

Go into Incognito mode in your browser and compare the search results pages for the different keyword variations. If you find the same or very similar search results, it means that you should be mapping the keyword to the same page.

What is URL mapping in SEO?

URL mapping is a concept that can be applied to SEO or for a website redesign. A web developer may use URL mapping when they are redirecting old URLs to new URLs. However, keyword URL mapping and SEO URL mapping are the same as keyword content mapping.

How do you cluster keywords?


  1. The tool takes keywords one by one from the list and sends them as search queries to the search engine.
  2. If a search engine returns the same search listings for two different keywords and the number of this listings is enough to trigger clustering, two keywords will be grouped together (clustered).

What is type keyword in Elasticsearch?

The keyword family includes the following field types: keyword , which is used for structured content such as IDs, email addresses, hostnames, status codes, zip codes, or tags. constant_keyword for keyword fields that always contain the same value.

How do you keyword research?

How to Research Keywords for Your SEO Strategy

  1. Step 1: Make a list of important, relevant topics based on what you know about your business.
  2. Step 2: Fill in those topic buckets with keywords.
  3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly.
  4. Step 4: Research related search terms.

What is considered keyword stuffing?

“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).

Why is keyword mapping important?

Setting up a keyword map is important, because it sets the tone for the rest of your content and digital marketing strategy. With the rise of search engines and their uncanny abilities to scour the web to find the content for which we’re looking, your keyword map is the backbone of your digital strategy.

How do you solve keyword cannibalization?

Keyword cannibalization occurs when you have too many identical or similar keywords spread throughout the content on your website. As a result, a search engine like Google can’t discern which content to rank higher. This means that sometimes it will give a higher ranking to the web page you don’t mean to prioritize.

What is keyword mapping and why is it important?

To have the fullest possible view of your pages’ performance by seeing not just how well every page ranks,but what exact keywords it is supposed to be ranking for,…

  • To better determine the priorities of your optimization efforts.
  • To structure your internal linking.
  • To let everybody on your team see what every page is supposed to be optimized for.
  • How to key search words?

    Study your niche. Before you figure out what are the best keywords to optimize your page,it’s best that you start by diving deep to learn more about

  • Define your goals. A plan needs to always begin by defining the end goal. Who are you? What is your brand about? What makes you special?
  • Make a list of relevant topics. Based on your the main category of your brand and the goals you aim to achieve,break it down to smaller topic
  • Create a list of seed keywords. Now that you’ve broken down your main category to different buckets of sub-topics,you can start creating a list of seed keywords.
  • Use good keyword research tools. You might assume,“ shouldn’t keyword research begin with using a keyword tool?
  • Study the search intent. Plugging in high-volume keywords to bump up rankings for a page used to work pretty easily. But it’s not so simple anymore these days.
  • Identify long tail keywords. Seed keywords are often shorter search terms that are closely related to your brand’s main topic or category.
  • Find out about your competitors. Doing keyword research on Google about your brand alone is not nearly enough.
  • What is keyword mapping for SEO?

    Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research . Based on your mapping process you are able to then make specific on page seo recommendations to help make the page more relevant to the mapped keywords.