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Be sure your cover letter uses a standard business-letter format. It should include the date, the recipient’s mailing address and your address.
The rule is that if you addressed it ‘Dear Sir’, then you sign off ‘Yours faithfully’, and if you addressed the person by name, then you sign off ‘Yours sincerely’.
Email etiquette for addressing unknown/external recipients:If you don’t know the gender of the recipient just use “Dear First Name, Last Name”. If you must absolutely be formal, stick with the good ol’ “Dear Sir/Madam”. For an email exchange – note that it’s all about the dance.
Although you should introduce yourself by stating your name and position near the beginning of the email, your opening paragraph should focus on the recipient. You will be more likely to capture their interest if you open with a compliment.
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