Who is the BBC target audience?

Who is the BBC target audience?

BBC Four’s target audience is adults aged 35 and over.

What is audience research?

Audience research is essentially any research conducted on a specific sample (i.e. the audience!) in order to find out about their attitudes, behaviours and habits – i.e. to understand them.

What research does the BBC do?

It has responsibility for researching and developing advanced and emerging media technologies for the benefit of the corporation, and wider UK and European media industries, and is also the technical design authority for a number of major technical infrastructure transformation projects for the UK broadcasting industry …

How does BBC describe its audience?

Social media is second nature to them. The BBC says this audience segment is similar to Worldly achievers, they are young, active, highly motivated, agile and ready for change, however, they are not as addicted to technology compared to others. Ambitious, young and fearless, they are tech-savvy.

Who uses the BBC?

The BBC remains the most used media organisation in the UK, with 41 million people per day on average using it last year. The 90 percent of the UK population using the BBC each week rose to 94 percent in March this year during the coronavirus outbreak.

How do you do audience research?

Before You Begin

1. Pin Down The Specific Questions You Are Trying To Answer.
2. Try To Research A Cross Section Of Your Audience.
3. Finding Willing Interviewees.
4. Tips On Holding Interviews.
5. See What Your Customers Are Saying About You.
6. See Who Else Your Customers Follow On Twitter.
7. Find Out Which Content Your Customers Are Sharing.

How do you conduct audience research?

What are the common methods of conducting audience research?

1. Build on Existing Research. The first place to start when trying to answer a question with audience research is to look for existing materials and research on your subject.
2. Look at your metrics.
3. Use surveys.
4. Conduct interviews.
5. Hold focus groups.

What is the purpose of the BBC?

The BBC’s Object is the fulfilment of its Mission and the promotion of the Public Purposes. The Mission of the BBC is to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.

What are the aims of the BBC?

The BBC exists to serve the public, and its mission is to inform, educate and entertain. Within the overall public purposes, the Trust sets the strategic framework for the BBC, and the Executive, led by the Director-General, delivers the BBC’s services and creative output.

How does the BBC collect data?

We collect some information automatically And we can tell what webpage directed you to the BBC by looking at information from your browser. Any BBC apps on your phone, tablet or TV may store information on your device. And we may access that information.

How is the BBC successful?

Britain has a priceless asset. It is a brand recognised and respected all over the world; a leading competitor in a global media market; one of the most trusted news providers; and a coveted tool of global influence.

What are the two main types of audience research?

Types of audience research

• Types of audience research.
• Why do you need to conduct research?
• Primary • This is research done by you and has not been conducted by anyone before.
• Secondary • This is research done by someone else and can be used alongside primary research.